"Seminar rooms must foster creativity and collaboration"

Simone and Corinne Meyer of play!ces are responsible for designing the seminar rooms at Appenberg. In this interview, the duo explains how current societal trends can be discerned from this design and why creative work shouldn’t be confined to indoor spaces.

"Modularity" seems to be the buzzword of the moment when it comes to designing a seminar area. What does that mean?

Simone and Corinne Meyer: Modularity means thinking in terms of building blocks or a modular system. This opens up many possibilities for combinations that complement each other functionally and allow for customization. This is achieved, on the one hand, by combining different room types to best support the seminar, and, on the other hand, within the rooms themselves through distinct zones and furniture that can be used and combined flexibly.

How have the requirements for seminar rooms changed in recent years?

Society has become more mobile, dynamic, and collaborative. The work environment has expanded from the office to the train, coworking spaces, and the sofa at home. At the same time, co-creation within teams is becoming increasingly valuable in the age of AI and digitalization. This fast-paced, constantly evolving world demands that today’s workers possess the corresponding skills—the so-called “4Cs”: communication, collaboration, creativity, and critical thinking. A rigid seminar setting, in which participants sit at a large, U-shaped table facing forward and listening to the speaker, is therefore out of step with developments in society and the world of work. For this reason, it is important that spaces be designed to foster creativity and genuine collaboration.

The Appenberg is idyllically situated in the heart of the Emmental. To what extent does this influence the design of the seminar rooms?

The Appenberg’s location is unique. It offers the opportunity to step back and immerse yourself, allowing you to gain not only professional but also personal enrichment. In designing the facilities, we place great importance on seamlessly blending the tradition and charm of Appenberg with the modern workplace. Furthermore, we’re convinced that work, learning, and professional development shouldn’t be limited to four walls, but should be possible anywhere on the grounds—including outdoors. That’s why, when designing the seminar environment, we pay special attention to transitional and outdoor spaces and their flexible use in the day-to-day seminar routine.

In your opinion, how will the Appenberg differ from other seminar venues?

Appenberg offers not only seminar rooms, but a fascinating overall experience. Those who come to Appenberg grow, work, and experience life with all their senses and in close connection with nature. The grounds are like a small village where future temporary residents not only use their own “apartment”—that is, their seminar room or hotel room—but also have free access to a variety of shared spaces. These include, for example, the village square, the herb garden, the lounge, and the co-working space. Spontaneous encounters and conversations are encouraged and are part of Appenberg’s family-like atmosphere.

What do you find most appealing about this project?

From our very first visit to Appenberg, we were hooked. We’re fascinated by the surroundings and the diversity the area has to offer. No two spaces are alike; each deserves to be considered on its own merits—which is what makes it so special to us. It’s also very inspiring to be part of such a large and dedicated team. We complement each other perfectly and, together, are creating a truly special gem in the Emmental.

The project is being carried out in collaboration with numerous partners. What characterizes this collaboration?

We are a dynamic and open-minded team. Given the complexity of the project and the site, transparency and exceptionally good, accessible communication are essential. Mutual respect and a shared fascination with the Appenberg and its significance bring us together in a very special way on this project.